Michael has been marketing brands and launching products since 1988 as well as exclusively managing the career of Richard Simmons for the past 25 years – spearheading the growth of one of the world’s most iconic and enduring brands in health and fitness.
Just one week after graduating high school, Michael landed the coveted position of PR assistant for the company representing the legendary Studio 54 in New York City.
He later founded his own personal management and public relations company in Los Angeles, and, following its acquisition two years later in 1988, formed Celebrities Plus, Inc., a boutique agency specializing in identifying brand ambassadors for global PR and advertising campaigns. Offering full production and national booking capabilities, Celebrities Plus, Inc., is unique in its ability to orchestrate a successful campaign from start to completion.
Michael has created successful campaigns for such brands as Ocean Spray, Crest, Carnival, SONY, Clorox, Diet Coke, Wishbone and Old London and recently shepherded the direct response campaign for “Batman: The Complete TV Series” for Warner Bros.